In the world of online fundraising, cause awareness and giving days are key when connecting with donors on social media. The increased awareness brings opportunity for organizations to raise dollars on days dedicated to their cause. Here’s a list of all cause awareness and days of service for 2017, courtesy of Nonprofit Tech for Good.
In 2016, nonprofit organizations relied on social media for funding more than ever before. On #GivingTuesday social media donations increased by 33% from the previous year. Increased use of technology in 2016 solidified nonprofit giving as acceptable in the social media space and the current trends for 2017 point toward even greater acceptance of donating to charity through social media platforms.
Push for monthly recurring donations
For nonprofits, enduring financially year in and year out is the key to keeping an organization relevant. This year, try making a push in the funding community via social media for monthly recurring donations and imagine an increase in donation revenue.
Authentic stories and relationships
Also, advancing results-driven stories will be crucial in 2017. Using social media tools like live streaming video is a clever way to humanize donor outreach, augment marketing and enhance meaningful nonprofit storytelling.
Email marketing has seen a resurgence in today’s “mobile” generation. Litmus data shows that 56% of emails are opened on mobile devices and the number one activity is reading those opened emails. Obviously, mobile website compatibility to an active website, current newsletter, and a dynamic email list is a necessity today for fundraising success.
Digital payments are becoming the norm on social media platforms. In 2016 several major social media companies integrated a payment button within their email platform to test digital payment effectiveness. And although service was limited for those tests, the ability to contribute using digital payments in 2017 will be on the rise using email and social media for nonprofits.
Decline in Social Media Engagement
Regrettably, many social platforms have become oversaturated and engagement rates have been on the decline for brands, businesses and nonprofits. In order to see any true results from social media, it’s important to invest in current technology, a paid skilled staff and shrewd advertising.
Along with that rapidly changing digital capability, becoming nimble enough technologically to make a strong and authentic human connection ever more convenient for donors is vital in 2017. Follow us on Twitter and LinkedIn for more content exclusively for nonprofits.
What do state unemployment taxes (SUTA), state unemployment reserve balances and claim overpayment rates mean to your nonprofit?
These factors could mean less money for your nonprofit organization’s cause.
54% 2009-2015 Increased Tax Cost
From 2009 to 2012, the Illinois Department of Employment Security borrowed money from the Federal Unemployment Account in order to pay the excess unemployment claims the state trust fund could not cover. In order to replenish the fund, factors used in calculating unemployment rates were increased, therefore increasing the average unemployment tax cost per employee from $300 in 2009 to $463 by 2015.
$227 Million Unemployment Claim Overpayments
The Illinois July 1, 2014 – June 30, 2015 unemployment claim overpayment rate was 13.585%, equaling over $227 million.
However, there are options to financing your nonprofit organization’s state unemployment costs…
First Nonprofit Group provides state compliant, individually insured, cost-saving options to satisfy SUTA (State Unemployment Insurance Tax) requirements for nonprofit and governmental entities. Below is a sample savings analysis of one of our Illinois members since 2009.
Visit our website or call (800) 526-4352 to request a free, no-obligation cost savings evaluation on your organization’s unemployment costs. Evaluations include a 2017 rate projection!
The hiring process in the nonprofit sector can be quite challenging. Every nonprofit needs a resilient, loyal and solid team in order to thrive and be successful. Many nonprofit managers lack the time and resources it takes to hire qualified candidates which makes the recruiting process more demanding than necessary. Here are few tips to help guide a nonprofit manager’s hiring process.
The right process + patience yields best result
Finding the right candidate that’s a good fit for your organization is a process that takes time and should not be rushed. Beyond having the necessary professional capabilities, the ideal candidate generates mutual benefits when they’re a perfect cultural fit for your organization. Being patient and taking time to attract and hire a suitable, qualified candidate is vital to building an organization for the long run.
Cast a wide net
Utilize all available resources to reach as many potential candidates as possible. Reach into your current network of donors, friends, and clients, use social media, and post on targeted employment websites and professional job boards to spread the word about an exciting employment opportunity.
Have a clear job description
Identify the organization’s needs and craft a precise job description. Include pertinent information such as title, reporting structure, purpose of the position, responsibilities and daily activities, required skills and company background information. Don’t forget to highlight the benefits of working for your nonprofit.
Make promoting a current employee or volunteer a priority
Responsible, loyal organizations will look internally before searching for outside candidates. Not only is this option cost effective, it rewards individuals dedicated to the cause and boosts overall morale.
For a nonprofit organization to thrive indefinitely, it must build a solid collection of nonprofit leaders, change makers and influencers within their staff.
We hope these tips help when hiring your next nonprofit superstar!
As more nonprofits continue to use content marketing in their fundraising efforts, telling a compelling and meaningful story is similar to creating a recognizable brand. Many nonprofits struggle with donor preservation and storytelling has proven to be an effective method of retaining and attracting donors while distinguishing an organization’s mission from other competing nonprofits. Here are a few tips on how to tell a compelling story.
Telling a story that’s authentic to an organization’s mission is sure to make its content influential. A genuine story should be unique, memorable, universally likeable, and come across as “human” and not promotional. Connecting and relating to a mission’s audience in an authentic and vulnerable way is absolutely critical.
Show Your Stories
Effective storytelling must be flexible to adapt to changes in donor preferences and technological advances. Confirm transparency by using photos, video and a variety of media to validate where donation dollars are going! The more followers are able to experience the benefits derived from an organization’s work the more likely fundraising is successful.
Add some Variety
Make certain storytelling content goes beyond the practical benefits of the mission and connects readers/listeners to evocative, touching and personal testimonies. Program success stories, private and stirring revelations about staff and volunteers, plus the positive impact they’ve had on the community increases responsiveness.
Consistency is key
Committing to producing a reliable schedule for with illuminating content is often the biggest obstacle for nonprofit organizations but maintaining it is just as challenging. Creating a steadfast content calendar for nonprofit blogs and social media channels makes the process of maintaining an active presence much easier.
So many opportunities for nonprofit storytelling exist for fundraising efforts, whatever methods chosen should always reflect the essence of an organization’s mission and how it benefits a community.
When nonprofits face budget crises like the past state budget impasses in Pennsylvania and Illinois, crowd funding campaigns become the go-to problem solver which helps organizations raise dollars. Crowd funding is defined as the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the internet. Crowdfunding originally was designed for entrepreneurs, but the nonprofit community quickly adapted the concept. Several charitable organizations have seen success through crowdfunding campaigns. With platforms such as Kickstarter, Indiegogo, Razoo and CauseVox, the art of fundraising is becoming more social, amplifying local nonprofits and their message louder than ever. Here are a few crowdfunding tips to help your organization’s next big fundraiser.
Clearly laying out the precise purpose for raising money for eliminates any questions or hesitation donors may have. Be transparent and let it be known where the money donated will be working. It is also helpful to include specific organizational information about past successful fundraisers.
Tell a Story
Some of the best crowd funding campaigns have a killer story behind them. A heartfelt and captivating story will resonate with donors and activate the spirit of giving. Robert Wu at CauseVox.com says there are 4 classic storylines that perform well with nonprofit crowd funding: 1) Overcoming the monster, 2) Rags to riches, 3) Quest, and 4) Tragedy.
Have a plan and share it
Many times, nonprofits think they can just put up a campaign and the dollars will automatically just start rolling. That couldn’t be further from the truth! For a successful crowdfunding campaign, it takes some strategic planning. Start getting the message out to your donors through email, in person, or through social media about a specific new campaign to raise funds. Build a strong base prior to any campaign by leveraging current donors to ensure a successful campaign.
These are just a few tips to assist in creating a successful crowdfunding campaign. When used correctly, crowdfunding can be a great resource to mobilize donors in a short amount of time for a worthy cause. Giving Tuesday is right around the corner! Take the time to build a solid crowdfunding campaign for your nonprofit and let us know if any of these tips were helpful.
Working in the nonprofit sector is becoming increasingly desirable for job seekers. Forbes.com reports that nonprofits are adding jobs and avoiding layoffs, employing 10.7 million people (over 10% of the U.S. workforce) in the U.S. Here are a few tips to help you find a job in the nonprofit sector.
Volunteer and Network
Employers, both for-profit and non-profit, find volunteer experience for any potential job candidate very appealing. Not only is volunteering for different nonprofit organizations a good way to land a dream job, but it’s also a good way to identify social causes you are truly passionate about. Being passionate about a particular cause makes a more attractive candidate to those nonprofits serving that cause.
Make Your Resume Stand Out
In addition to adding your volunteer experience on a resume, decide what position is most appealing to apply for and focus on demonstrating qualifications that benefit the nonprofit. Research each organization to which you apply and tailor a resume to highlight those benefits. Go above and beyond to find out who the hiring manager is and create a personal cover letter that conveys sincerity.
Search online Job Boards and Social Media
There are several online job boards and sites that are credible resources for those looking for employment in the nonprofit sector. Sites like LinkedIn, Idealist, and NonprofitCareer.com are a great resources that specialize in job opportunities in the nonprofit sector.
The good thing about the nonprofit sector is there are jobs in just about any imaginable career field. Plus, Nonprofit organizations are growing at a rapid pace which means job opportunities in the nonprofit sector will continue to be desirable positions for years to come.
Serving on a nonprofit board is a rewarding and beneficial experience. It can provide a world of opportunities that include career development, profile visibility, expanding present networks, and much more. Here are just a few key benefits to serving on a nonprofit board.
Deciding to serve on a nonprofit’s board, requires working on different committees and with different people. Engaging with new people on different committee’s provides an opportunity to make new friends, develop new skills, such as project management, or hone old ones.
Not only does serving on a nonprofit board provide a unique opportunity to meet influential people in different industries outside of your expertise, it also highlights to other key players your own professionalism which could provide future job opportunities.
It Feels Good
Serving on a board for a nonprofit is an unpaid position which requires the work of the organization. Even better, engaging in giving has suspected health benefits that includes lowering blood pressure, combating depression and enhancing psychological well-being.
No matter the choice, serving on a nonprofit board is a great way to give back to the community while utilizing both new and old tools to improve professionally. Do you serve on a nonprofit board? Share your experience with us on Twitter!
With Fall arriving and the holiday season around the corner, it’s about that time to review your state unemployment tax (SUTA) cost options. SUTA costs have increased for most states since 2009 — by as much as 630%! — and costs continue to grow due to factors such as improper claim payments made by the state. Nonprofits, governmental and tribal entities have the option to opt out of paying SUTA and instead, reimburse their state unemployment benefits paid to employees. The reimbursement financing option gives employers the opportunity to:
- Avoid annually varying tax rates which create a statewide reserve against future unemployment risk
- Reduce the actual cost of benefits to dollar-for-dollar
- Avoid having to pay the pooled costs built into each state’s unemployment agency
Choosing the reimbursement financing method is less costly for nonprofits however it comes with potential risks such as an unexpected loss of funding. At First Nonprofit, we have programs tailored to help nonprofits take advantage of savings while minimizing any potential risk that may arise. The deadline for many states to enroll in reimbursement financing is on November 30th, while for others it’s December 1st.
First Nonprofit Group provides nearly 2,000 nonprofits around the country with unemployment insurance at affordable rates. To find out how much money your organization can save, request an unemployment cost savings evaluation. Evaluations are free, there is no obligation to join, and an estimate of your 2017 unemployment rate is included!
What do state unemployment taxes (SUTA) and claim overpayment rates mean to your nonprofit?
These factors could mean less money for your nonprofit organization’s cause.
$772 Average SUTA Cost Per Employee
Average state unemployment tax costs per employee range from $!21 to $953 per employee across the country. With an average cost of $772 per employee, Rhode Island ranks as the 4th highest.
$20 Million Unemployment Claim Overpayments
Rhode Island’s April 2014 – March 2015 unemployment claim overpayment rate was 11.841%, equaling over $20 million.
$1.78 SUTA Vs. Benefits Paid
Rhode Island employers pay $1.78 in SUTA to the Department of Labor and Training for every $1.00 paid in unemployment benefits.
However, there are options to financing your nonprofit organization’s unemployment costs.
First Nonprofit Group provides state compliant, individually insured, cost-saving options to satisfy SUTA requirements for nonprofit, governmental and tribal entities. Below is a sample savings analysis of one of our Idaho members since 2009.
We provide more than 1,800 organizations around the country with unemployment insurance at affordable rates. Click here or 1-(800) 526-4352 to request a free, no-obligation cost saving evaluation. Evaluations include a 2017 rate projection!